Profile
I’m a creative professional, operating between multiple disciplines, from interaction design and prototyping to motion visual graphics, branding, print design and illustration. I aim to produce concise, yet user-friendly designs, with an ultimate result of making the complex simple. My final designs must also balance the needs of the client and technology in order to create successful digital products and experiences.
As part of a design process, I connect with engineering teams in order to bridge the traditional chasm between developers, designers and the client; communicating on multiple levels via wireframes, mockups, demo’s and written specifications.
It is my passion to put dedication into the detail of design – without losing the overall scope of the project. I will also use different and innovative technologies in any ways available to create the best possible user experience and design solutions.
My experience ranges from working with creative teams at startups, as well as renowned national and international companies/brands.
Please feel free to contact me!
My Objective:
To work on and with new technology, create innovative ideas, develop prototypes and products; work with creative and inspiring minds in stimulating and surprising environments. I believe work should be challenging, fun and about constant learning, yet bring knowledge to the team. 'Experience the un-expected.'
Academic:
1997: University of Portsmouth, European-Media-Masters of Art, Interactive Media, M.A.
1993-1997: HKU-KMT (Hoge School van de Kunsten, Utrecht - Kunst Media Technology), Interaction design, B.A.
Skills:
- Expert knowledge of Design & Development software on OS X, including:
- Figma, Sketch, InVision, Zeplin, Principle, Omnigraffle
- Adobe CC, Photoshop, Illustrator, After Effects etc, Affinity Designer
- Final Cut Pro, Apple Motion
- Flash, Director, Dreamweaver, Edge
- 3D Electric Image, Form-z
- Soundbooth, Sountrack Pro
- TextWrangler, BBedit, Coda
- Word, Pages, Excel, Numbers, Powerpoint, Keynote
- Expert knowledge of Mac OS X and UX Software
- Expert knowledge of video compression
- UX/GUI/IA:
- User interface design, interaction design, product design
- Design thinking, user research, empathy-maps, wireframes, mockups, prototyping
- Information architecture, User-flow and experience design
- Motion, Design and art:
- Icon design
- Graphical user interface design
- Motion graphics and animation
- Information graphics
- 3D design
- Print design
Work history:
Aug. 2019 – present: BlackRock - EII Analytics
Function: Director
At BlackRock my time is split in leading and growing a global team of Product Designers, as well as providing e2e design as the Design Lead for one of the larger product initiatives. We have successfully launched a suite of applications for EII and BlackRock, as well as a design system to optimize and align our overall design language, components and patterns with design and engineering.
• Launched 7+ new web applications. For the internal and global/external institutional investors.
• Grew the global design team in San Francisco, New York, London and Budapest.
• Created the EII Design System, improving UX, product and engineering tracks.
• Promoted, measured and optimized alignment between UX and Engineering via OKRs and Agile methodology, improving product design quality & metrics.
Sept. 2017 – Aug 2019: Intuit - QuickBooks
Function: Principle Interaction Designer
Interaction design lead at the UX team for QuickBooks Online. Re-thinking and designing the core transactions platform for web and mobile on a global scale.
Apr. 2017 – Sept 2017: Logitech - Ultimate Ears
Function: UX & Interaction Designer, Product Designer
Responsible for Interaction Design and User Interface Design of mobile application (new product - iOS/Android).
Jan. 2016 – Apr 2017: Visa Inc. - OMC, Innovation Lab
Function: Lead UX & Interaction Designer, Product Designer
Responsible for UX Design and Design Thinking co creations, as well as creating prototypes for Visa clients and internal projects. Additional responsibilities include leading the product design of a suite of hospitality applications for Super Bowl 50 (2016), Rio Olympics 2016 and the Super Bowl 51 (2017).
2003 – present: ReloadMedia.com & ReloadData.com - design and production studio
Function: Lead & Managing Designer, Producer (Founder/Owner)
Former clients include:
SenterNovem, ING, Postbank, KPN, Hi, Ferrari, Marlboro, Orange Mobile, Medis Medical Imaging, HTC, DJMonitor and many more.
2008 - 2012: ING – Internal projects for ING Group HR, ING Retail, ING Internet Retail, ING LT & OD - Leadership Acquisition.
Function: Lead Interaction Designer and Motion Graphic Designer.
Responsible for the development of style and deliverables for the Executive On-Boarding Program. The creation of product demo's and product prototyping / testing and presentations. Prototype development for Usability research. Creation of several product presentations and videos.
2007 - 2010: Rijksdienst voor Ondernemend Nederland - (RVO.nl)
Function: Interaction Designer and Motion graphic designer
Responsible for Brand design, Product and Presentation development and design. Creation of product demos and product video's and presentations. For Senternovem and AgentschapNL now the Netherlands Enterprise Agency (RVO.nl).
Product HighLights
More work-detailsBlackRock - EII
What: Suite of applications supporting the institutional investors.
Tasks: Transitioning from product org with external design consultancy to an internal facilitating design org with t-shaped designers, researchers and graphic designers. Building an internal team, processes, rituals, a Design System and Research practices dedicated to our industry.
Role:
UX Design Director, Team lead, Product designer.
Client:
BlackRock
Intuit - Quickbooks Online
What: Core Transactions
Tasks: Improve overal transactions workflow in quickbooks Online, optimizing money in and out journeys.
Role:
Team Lead, Interaction designer, Product designer.
Client:
Intuit
Logitech - Ultimate Ears, Speaker App
What: Mobile App for controlling the Ultimate Ears Speakers
Tasks: Leading the end to end ux/product design for the Ultimate Ears Android and iOS apps .
Role:
Design lead.
Client:
Logitech - Ultimate Ears
Hospitality App Suite - Visa
What: Hospitality App Suite
Tasks: Responsible for the design and frontend development, technology, branding and production.
Role:
Team Lead, Interaction designer, Product designer.
Client:
Visa
AppSky.eu
What: Mobile App Creation Service
Tasks: Responsible for the development, technology, branding and production.
Role:
Interaction designer, graphic designer, developer.
Client:
AppSky
CasaLasTortugas.com
What: Casa Las Tortugas is a small boutique hotel on Island Holbox in Mexico.
Tasks: Responsible for the redesign of the website; from brainstorming, wire-framing, design to production, the online structure, optimisation and integrating the booking-system. [work-details]
Role:
Interaction designer, graphic designer, developer.
Client:
Casa Las Tortugas
Setify - DjMonitor
What: Mobile application to view and share recent played tracks, (dj)sets and venue info.
Tasks: Creation of the brand-design, the mobile application structure and design. I was responsible for the overall product; from concept-brainstorming and creations of user-flows to design and development of graphical mockups, demo’s and pixel designs used for app development. I worked closely with the client in Amsterdam and the developers in Amsterdam, London and India. [work-details]
Role:
Interaction designer, graphic designer.
Client:
DjMonitor
Mortgage calculator - ING
What: Prototype for testing of a realtime budget differentiation tool for mortgages, following ING design guidelines.
Tasks: Responsible for technical production and development (flash). Including several brainstorms, user flow and wireframe production.
Role:
Interaction designer, developer.
Client:
ING
DJMPro Interface design - DjMonitor
What: Application for live monitoring of tracks that dj’s are playing for rights management. With options for the tracks to be recorded and/or streamed.
Tasks: Design of application logo, the application graphical user interface and development of the (demo)app.
Role:
Interaction designer, graphic designer, developer.
Client:
DJMonitor
Health Magazine - Groeneland & Achmea
What: Creation of an highly interactive online magazine with articles ranging from health information and education, life-style, sport, traveling. Products were linked to the respective insurance companies.
Tasks: Responsible for the overall technical production and design, I also managed the design and development team and acted as bridge between the copywriters and the team. (4 issues created, ±16 pages per issue)
Role:
Interaction designer, graphic designer, developer, project manager.
Client:
Groeneland & Achmea
Paars Magazine - Hi (KPN)
What: Creation of an highly interactive online magazine with articles ranging from live-style, gadget reviews, surveys and games covering aspects of a mobile connected world. Product placement in the magazine were linked Hi/KPN.
Tasks: Responsible for the overall technical production and design, I also was managing the design and development team and acted as bridge between the copywriters and the team. (16 issues were created, ± 12 pages per issue).
Role:
Interaction designer, graphic designer, developer, project manager.
Client:
Hi (KPN)
Executive on-boarding - ING
What: Creation of On-boarding program for new executives at ING.
Tasks: Responsible for brand design, style-guide creation and production of online and offline materials; consisting of a premium gift box to welcome the new employee with several tools, from an iPod filled with documents to a website and online course. [work-details]
Link:
N/A
Role:
Interaction designer, graphic designer, developer.
Client:
ING
Gui-design, Medis Medical Imaging
What: Redesign of application suit of Medis Medical Imaging.
Tasks: Responsible for the overall design of icons and graphical user interface of the applications of Medis Medical Imaging, in close collaboration with developer team.
Link:
N/A
Role:
Interaction designer, graphic designer
Client:
Medis Medical Imaging
Live Performance of motion graphics - Ferrari, Marlboro
What: Introduction of the new car from Ferrari/Marlboro team in Dubai.
Tasks: Responsible for the creation of video-materials and live performance of motion graphic video for the launch events. (Duration: one month, four events in different venue’s and locations).
Role:
Motion graphic designer
Client:
Artaaj, Dubai
- - - Detailed Work overview of selected projects - - -
- - - More projects at ReloadMedia.com - - -
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