Principal Product Design Lead.
I'm a Dutch Principal Product Designer with 20+ years across enterprise platforms, fintech systems, logistics operations, and SaaS. I work on complex, high-volume systems where the real challenge is turning fragmented data, workflows, and organizational constraints into coherent, usable products at scale.
I've led product design at BlackRock, Intuit, Visa, and Kuehne+Nagel: financial decision systems, enterprise tooling, and operational platforms used by large distributed teams, where clarity and consistency directly affect performance and decision-making. I stay hands-on in the craft, and I also build and coach the teams around it. At BlackRock I grew the design organisation from one designer (me) to eight across three offices.
I operate across the full product lifecycle, from discovery to shipped product, close to product and engineering. Increasingly that means architecting AI-driven systems: turning complex automated outputs and recommendations into transparent, actionable workflows that people can inspect and trust.
Systems thinking
I reduce system complexity into clear product architecture and interaction models.
Opinions over options
One strong recommendation with clear reasoning. Options only when the tradeoffs genuinely matter.
Prototype-first
Making it tangible early beats talking about it longer. Coded prototypes in days, not decks in weeks.
Design for edge cases
Empty, error, and overloaded states reveal whether a design actually works.
