Design leadership, hands on.
I'm a Dutch product design leader with 20+ years across enterprise fintech, cybersecurity, and logistics. I build design organizations and ship alongside them: at BlackRock I grew the design function from one designer (me) to eight across three global offices, while delivering seven institutional platforms in parallel.
A few convictions run through everything: clarity is the job, systems come before screens, and prototypes are for thinking, not presenting. I design light-first, data-forward interfaces for professionals who live in their tools eight hours a day.
My practice is AI-augmented end to end, from research synthesis and prototyping to design-to-code, while keeping the human judgment that makes the work worth paying for.
Player-coach
I lead by producing. The team never ships anything I couldn't have built with them.
Opinions over options
One strong recommendation with clear reasoning. Options only when the tradeoffs genuinely matter.
Prototype-first
Making it tangible early beats talking about it longer.
Design for edge cases
Empty, error, and overloaded states reveal whether a design actually works.
