Visa · San Francisco, CA · 2015–2017

Next-Gen
Payment
Experiences

Role Senior IxD
Duration 2015–2017
Scope Innovation, Mobile, Events
Innovation Mobile Events
03
3
Global marquee events
4
Payment surface types
190+
Countries covered
$M
Client relationships at stake

The Challenge

The payments landscape was undergoing seismic disruption. Mobile wallets, contactless cards, voice commerce, and augmented reality were reshaping how and where transactions happened. Visa's most premium clients — Fortune 500 companies hosting world-class sporting events — needed next-generation experiences that showcased emerging payment technology while delivering flawless guest experiences.

The Hospitality App Suite was designed for three of the world's biggest events: Super Bowl LI in Houston (2017), Rio Olympics (2016), and FIFA Confederations Cup in Russia (2017). Seven-figure client relationships were on the line. These weren't just consumer apps—they were brand experiences that needed to be absolutely bulletproof, multi-lingual, accessible across 190+ countries, and perform perfectly under unpredictable global traffic patterns.

The design challenge was multifaceted: create cohesive guest experiences across mobile, web, and emerging surfaces; design payment flows that felt frictionless for both first-time and returning guests; deliver compelling content (itineraries, maps, live updates, personalised recommendations); handle complex real-world logistics (multi-venue, multi-language, real-time comms); and innovate with emerging payment tech (voice, AR/VR) without sacrificing reliability.

Visa Hospitality — Confederations Cup Russia 2017 guest app Confederations Cup Russia 2017 — Guest App

Three Global Events

01
Super Bowl LI
Houston, Texas · 2017
iOS and Android guest apps with full itinerary integration, parallax animations, live updates, companion invite functionality, and balance access. Designed for 70K+ daily active guests.
02
Rio Olympics
Rio de Janeiro, Brazil · 2016
Multi-language support across Portuguese, English, Spanish. Multiple venues and sports. Real-time event information. Athlete tracking. Accessibility features for diverse global audience.
03
FIFA Confederations Cup
Russia · 2017
Splash onboarding experience. Personalised itinerary engine. Live events feed. Official program guide. Real-time communications from event organisers.
Visa Hospitality — Super Bowl LI UI motion design Super Bowl LI — UI Motion & Guest App

Four-Phase Platform Development

01
Research & Innovation
Immersive research at premium events. Stakeholder interviews with event organisers and Visa clients. Competitive analysis of emerging payment technologies.
02
Service Design
Blueprinting multi-channel guest journeys. Mapping payment touchpoints. Designing real-time operations workflows. Service integration architecture.
03
Prototyping & Motion
High-fidelity interactive prototypes for iOS, Android, and web. Animation and micro-interactions for gesture-based payment. Voice UX design exploration.
04
Platform Architecture
Scalable design system spanning web, mobile, AR/VR and voice surfaces. Real-time data infrastructure. Multi-language and localisation strategy.

Role & Responsibilities

1
Innovation Design — Pioneered design patterns for emerging payment surfaces (mobile wallets, contactless, voice, AR/VR). Explored future-state payment experiences.
2
Hospitality Suite Leadership — Led complete experience design for 3 global flagship events. Managed design from concept through shipping at scale.
3
Motion & Prototyping — Designed motion language, gesture interactions, and micro-animations. Built high-fidelity prototypes for stakeholder approval.
4
Platform Strategy — Architected multi-platform design system spanning iOS, Android, web, AR/VR, and voice interfaces.
5
Events Showcase — Designed showcase experiences for premium Visa clients. Ensured brand and payment innovation were front-and-centre.
Platform Coverage
iOS, Android, responsive web, AR/VR exploration, voice UX design. Multi-language support across 20+ languages.
Scale & Performance
Designed for 70K+ daily active guests. Real-time payment processing. 190+ country support. Complex multi-venue orchestration.
Strategic Impact
Showcased next-gen Visa capabilities to Fortune 500 clients. Strengthened premium relationships. Proved viability of emerging payment surfaces.

Outcomes & Impact

3
Flagship global events shipped with zero payment outages
4
Payment surface types designed and validated (mobile, contactless, voice, AR)
190+
Countries supported across platforms with localisation
99.99%
Uptime across all guest-facing applications and payment services
"The best payment experience is the one you never think about — it just works, elegantly, in the moments that matter most."
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